The founder of Brick Lane Bikes knew exactly what a bicycle had to offer in order to survive in an urban environment. As a former bicycle courier in London, it was clear to him that not every bicycle was suited to make optimal progress in the heavy traffic of a large city and to get deliveries from A to B as quickly as possible. So after his courier career ended, he established BLB (short for Brick Lane Bikes), a bike store in London and soon launched his first own line of products. What became a success for BLB in London quickly became a hit in other cities as well: fixies and vintage-style bikes with a classic urban look and good, but affordable bike parts just work pretty much everywhere.
